Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. Clients will disappear, your appointment book will be empty, and your revenue will dip to zero in a heartbeat. Let’s avoid this scenario!
Here are five action tasks that will lead to increased income and business growth.
1. Email Your Clients Regularly.
Contrary to popular belief, email marketing is NOT dead. Email is the easiest way to stay in touch with customers and prospects to let them know about your new offerings or to recommend an affiliate product which pays you a commission.
2. Focus on Customer Service.
You will never please everyone, but you may as well try your best. Listen to your clients needs and recommend products and services to help them reach their goals and set realistic expectations for outcomes. A little understanding can go a long way, there’s a time and place to let your cancellation policy slide or give a little extra. Stick to your rules about refunds and cancellations but never disregard or disrespect a customer. Negative online reviews are easier to find than positive ones.
3. Raise Your Rates.
When was your last price increase? Are your prices competitive with the current market of therapists of your caliber? Can your ideal client still afford your new rates? Yes, they can!
Be confident that your expertise is worth that new rate and break the news carefully to your current clientele, so they don’t jump ship.
4. Repackage Your Offerings.
Don’t reinvent the wheel. Simply take your services, products, and enhancements to create an entirely new offer or monthly special. Do you need to revisit your prepaid packages or membership offerings? Maybe create a new high-end package? You never know what will work until you try.
5. Create a New Offering for Old Clients.
People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them. Make the offer valuable, exclusive, and time-sensitive to get quick action results. Once they are back on your table, wow them, and get them back on your schedule regularly.