I know what a big job it is to start and run a massage business! That is exactly why I do what I do. If you’ve ever thought about outsourcing your marketing but you just don’t think you can afford it, check this out…..
Paid for massage marketing content – it’s worth every penny
Running a massage or spa business has changed a lot in the past 10-15 years. We just used to be able to get on with the day to day aspects of running our spa or salon, managing our staff if we had them and doing what we love.
Fast forward to the 21st century and it’s all about digital. Everything is online and if we don’t have a website, a blog and a social media presence people seem to think that we’re behind the times, or worst of all, hiding something.
Potential clients search on their phones for your website and online reviews. If you’re not online – they won’t find you. Yes, you’ll still might get people walking in from the neighborhood but new clients will be few and far between. Your clients want to know all about you so they’ll look at the website, check out your blog and then maybe see if you have any reviews on Facebook.
That’s all great, and the free marketing you can do with apps like Facebook, Instagram and other social media is wonderful for your business, but there are just a few issues.
- Many massage therapists and spa business owners don’t enjoy writing.
- Some don’t have the confidence in their ability – and don’t want to put people off with badly written website copy, blog post articles or social media updates.
- We’re all busy people – who has the TIME?That’s where paid-for massage marketing content can really help your business. Hire a writer to write you a website (and either design one yourself or get a professional in to do it for you. Make sure you include a blog so that you can keep your content regularly updated as search engines are more likely to find you.)You can hire a writer to do your blog articles for you too, or you can find content that’s downloadable which you just need to customize to suit your own business. Some content clubs also give you ideas for social media, memes and marketing ads so that you don’t have to feel like you’re doing the job of a marketing professional along with your massages, facials, laundry, and everything else!You might also want to hire a social media manager to keep all of your accounts updated with interesting content. Many salons and spas use their Facebook Pages in particular as a sell, sell, sell space – and don’t realize they’ll be getting penalized for this and their posts not being shown to as many people as they could.If you update your page with interesting, relevant and engaging content (along with information about what you’re doing, and any great offers and packages) you’ll get better responses and more people will see what you put out without having to pay for everything.Paid for content frees you up to do the job you love doing, and means that you can be confident of the quality of the words and images that are representing you online. You’ll become more visible, get more business and you won’t have to worry about doing any of it yourself…
But, don’t just take my word for it, sign up for your FREE MARKETING SAMPLES below, use the content in your business and see the difference for yourself! If you LOVE it join the Marketing Content Clubs for a full package every month or go All-Access to get everything all at once for a full year, plus seasonal and holiday content!