Prepaid massage or spa packages are in fact money in the bank, but are you using them to your best advantage? Check out my pros and cons and learn how to make yours a money maker instead of a hassle.
- Cash upfront. This is money you can use to pay your monthly expenses, and budget for your business. This is especially true if you sell packages of 10 sessions.
- Clients who buy packages of 10 sessions usually book regular or standing appointments.
- Some prepaid clients are more likely to purchase upgrades and retail. They aren’t spending any “real” money when they come in so it doesn’t feel like as much to upgrade.
- Prepaid services create client loyalty! Sometimes it can feel like there is a massage therapist on every corner giving a discount. If you have already paid for sessions somewhere, that is YOUR massage therapist!
- You will have times when there is a lot of money coming in and times when it feels like you are working for free. You will have to have a budget and a plan!
- If for some reason it’s not working out with a client, you are kind of stuck with them through the end of the package. Exception: extreme cases such as inappropriate behavior, then just send a refund and out they go!
- People will try to push your boundaries, they will want refunds, gift certificates and all kinds of exceptions made for them! To avoid some of these common problems check out this article: Avoid problems when selling pre-paid massage packages with these tips.
To me the advantages of prepaid packages far outweigh the disadvantages. I prefer to give a bigger discount $10-$15 for purchasing 10 sessions. This sells better than a $5 discount in my area. $5 is hardly worth worrying about anymore, clients are looking for value.
Some alternatives to prepaid packages are loyalty or membership programs.
For more great info and ideas, check out my ebook: 50 Ideas for Massage & Spa Promotion with over 50 free and low cost marketing ideas.
Have a wonderful and prosperous day! Gael