It might sound counter-intuitive but hiring a virtual assistant (or VA) can save you money as well as time. Because virtual assistants work remotely, there’s no overhead cost involved and their whole business ethos is to make sure that you get more done. A study from Harvard Business Review revealed that home-based call center staff finished 13.5% more calls than those who worked from an office – it seems that if being a VA is your business, you want to give your clients value for money.
It’s important to find the right VA to help you with the tasks you need support with. You need to think about which business activities could be performed easily without supervision, so that a VA should be able to carry them out remotely. There are many tasks that can be transferred to a VA; here are a few to get you thinking.
Email campaigns are a time-consuming task and outsourcing them to someone else will save you time and boredom. Responding to email enquiries is also a drag, especially when it’s the same information over and over.
Carrying out every daily email-related task yourself takes valuable time that you could be spending on something more profitable – many emails can be replied to by a VA with general information such as a price list, or availability. Many will just need to be deleted completely. A VA can also organise your email folders, reply to emails when you’re away and block unwanted and spam emails.
Not only can a help you manage your calendar and keep track of appointments, he or she will be able to help you with setting up reminders for events so that you don’t miss out on anything. Don’t forget that a VA can also help to schedule non-business-related events like the kids’ dental appointments or the gas engineer visit.
Crunching numbers isn’t for everyone, which is where a virtual accountant can save stress and time. They may also save money as they are less likely to make errors! Give them your most important accounting tasks and relax knowing your accounts will be filed in time.
Most work-from-home bookkeepers or accountants are fully qualified, but just prefer to work from home, and a good accountant will sort out your bookkeeping strategy while keeping up with best practices and regulations. Always make sure that your accountant or bookkeeper is experienced in the areas you need help, and comes with verified recommendations if possible.
A great virtual content writer can help you with marketing activities. They can write blog posts and online articles, create website content, draft press releases and carry out general copywriting. Never underestimate the value of a professional copywriter – the Content Marketing Institute found that 60% of B2B companies struggled to create engaging content. Possibly because of this, 57% of them said that they weren’t consistent with content creation and didn’t have a strategy. Some 35% admitted that they didn’t know how to create content (blog posts, guides, newsletters, emails and sales copy). Hand the copy creation to someone who loves doing it and you’ll reap results, as well as getting rid of a task you don’t enjoy.
Social Media Management
Social media management is a huge time suck for many of us, and with so many new platforms to consider, it’s a good idea to outsource some of the nitty gritty to another person. If you choose to hire a virtual assistant to be your social media manager, you can ask them to manage everything from Facebook, Instagram, Twitter, LinkedIn, and Google My Business, plus TikTok or YouTube if you have them. Agree in advance what their responsibilities are – they can even set accounts up for you if you don’t have them, and then run them, post content, reply to comments, build engagement, and create and launch social campaigns.
Experienced social media managers will be able to keep on top of analytics, create content, stories, ads, memes and more.