Working on your business when you can’t be IN your business
How many times have you told yourself that you’ll look at something business-related ‘when it’s quiet’ or ‘when I have the time’? The coronavirus, while shocking and worrying, has also opened up all the valuable time you need to get your spa, skincare or massage business ready for the days when things return to normal. And they will!
For a few tips on how to make sure that your business is ready to leap into action as soon as you reopen, read on…
Training your team, learning new skills.
Have you been putting off training, either for yourself or your team? If you are still employing staff, why not think about ways you can run your business a little better in the future, and either have online meetings with employees or research ways of putting things in place yourself?
Look into technical education, source some training on how to improve your client care or perhaps research some savvy retail tips. This quiet time is the best time for you to learn new things, and to get your team together remotely, keep each other as motivated as you can be, and reinforce your core business values.
Free trials of online booking systems
This could be the perfect time to look at new systems for your business. Is there an online booking system or client management system you’ve been meaning to look into? Get in touch with them and get onto a free trial. The same applies to online mailing list managers and social media scheduling or design apps like Canva. Get in now, learn and experiment while there are no clients to schedule.
Fixing your email templates
…and designing new ones. This costs nothing except time and a little creative thinking. Do you have standard email templates to send out to people for offers, birthdays, reminders and lapsed clients? If they need refreshing, add a bit of personality to your communications, make them chattier, friendlier or give them more of your personal branding.
Take a closer look at your client statistics
When did you last pay attention to your client stats? Crunching the numbers will really give you an insight into how your marketing has been performing recently, and what you might be able to do to improve it when you reopen.
You will want to start improving your business once the virus has passed – look closely at the figures and see if you can identify your most loyal clients first (ideally the top 20% of clients by spend). These are the people you know are already happy to spend their money on your massage, skincare and spa services, and you want them to continue to do so once you’re open again.
- Who your top 20% of clients are?
- What do they have in common?
- What are their buying/booking patterns?
- Which services/treatments do they book most? (look for patterns and links).
- Do they prefer certain therapists (if you have a team)?
- Are some of my team more popular than others? If so, why?
Other things you can work on when you’re closed…
Think about what you can do to make your spa or skincare center a little more appealing, and all the chores you may have put off as you’ve been busy…
- Does your reception area need refreshing?
- What about your washroom?
- Think about how the room(s) look to your clients as they lie or sit on a treatment couch – what needs attention?
While we’re locked down, can’t do much about these little things, but what you CAN do is create a to-do list of improvements you’d like to make. You’re heading in the right direction and this attention to detail will help to boost your business once you reopen.
Stay safe and well!